Style: Ten Lessons in Clarity and Grace
J M Williams, U Chicago Press, 1997

What is written without effort is in general read without pleasure. --Samuel Johnson
  1. Thoughtful:
  2. Correct:
  3. Clear: Put your important characters in subjects, then join them those subjects with verbs that name their specific actions.
  4. Cohesive: Arrange the flow of information in each sentence so that you move readers from information that is familiar to them to information that is new.
  5. Coherent: Begin series of sentences in a unified passage in a consistent way, with words that your readers will think constitute a reasonable unified set of ideas. Do not begin sentences randomly.
  6. Emphatic: End your sentences on your rhetorically most salient, most powerful words. (Translation: emphasis at end of sentence.)
  7. Pointed: Cut, cut again, then cut once more.
  8. Flowing: Preserve the connections between major grammatical parts:
    Avoid long subjects;
    Avoid interrupting the connections between subject-verb and verb-object.
    If you must interrupt, interrupt with only a single work or short phrase.
  9. Shapely:
    Keep introductory clauses and phrases short. Keep subjects short.
    Create coordinated structures after short subjects.
  10. Elegant: <http://www.physics.ohio-state.edu/~wilkins/writing/Handouts/vgs/10rules-short.html>