Steve-o's Transformers FAQ
Business and Franchise History > The Many Faces of Transformers

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  1. Can you describe each incarnation of the franchise for me?
  2. How do these incarnations relate to each other?
  3. Why do some people compare Transformers to mythology?
  4. What was the deal with Animorphs? Were they really Transformers?
  5. I'm a stick-in-the-mud who is personally offended by change. Why would Hasbro ruin my life by altering their line periodically to match market trends and remain profitable?


  1. Can you describe each incarnation of the franchise for me?
    II/A/1
    Last modified 2006-Jan-07.

    Sure. This is just going to be the basics, though, to get you oriented. Even so, it's a long list with a lot of information. I'll try to keep it simple. If you want a real history lesson, read II/B/1. And, if you want to know more about any particular incarnation listed below (especially the Japanese ones), you should check out the section of this FAQ which is devoted to it. That said, we'll start with the incarnations of Transformers as seen in North America:

    Also released in North America have been several less prominent toylines, sometimes referred to as "side-lines" or "sub-lines". Some of these shared the same packaging and title as their contemporaries, and others had packaging and/or titles from older TF lines. These have included:

    In Japan, this list is quite different. One reason is that, in Japan, most cartoons only run for one year. A sequence of connected cartoon series may be aired if successful, but each is seen, in some sense, as a seperate entity. (Hence Sailor Moon was followed by Sailor Moon R, Super, SuperS, and Sailor Stars. Dragonball was followed by Dragonball Z -- which was more than a year, I admit it -- and then by Dragonball GT. Each Gundam series is self-contained, as well, even though most of them are set in a common timeline.) Similarly, the G1 era in Japan is split up into many subsections. Everything up to G2 would still be considered G1, albeit Japanese G1. The changing name represents the logo which appeared on toy boxes as well as the titles of any cartoons or manga. The other reason that this list is so different than the US list is that there really has been more Transformers stuff in Japan. There are extra J-exclusive series to fill in the lulls between American series. Also, note that even if I refer to something as merely "the Japanese version" of an American line, that doesn't mean they are exactly the same. There are always differences, sometimes minor, sometimes not, between the Hasbro and Takara versions of any TF line.


  2. How do these incarnations relate to each other?
    II/A/2
    Last modified 2006-Jan-08.

    In terms of their stories, the American Beast lines are direct descendants of G1/G2. Additionally, Armada, Energon, and Cybertron comprise a single story referred to unofficially as "The Unicron Trilogy". RID stands alone in its own universe, although it contains a number of jokes and references to events from other continuities.

    The primary thing to remember when it comes to the various TF lines is that they are not all part of a single story. Many of them exist in separate timelines, much like the varied Gundam stories, some of which connect to each other, and some of which do not. Even for stories that nominally exist within the same universe you may have characters who share names or features of their appearance that have nothing to do with each other. For example, BW and G1 both have characters named Megatron, but they are not the same guy. However, the G1 Megatron does play a role in the BW cartoon series. On the other hand, Energon and Cybertron, despite having many characters who carried over from one line to the other, both have characters named Landmine, but they are different people even though both transform into construction vehicles. In many, if not most, cases of shared names, it's simply a case of two different people, separated by time and distance, if not dimensions, that have the same name.

    The Japanese series up though (and including) the Japanese Beast lines can be seen as one continuous story, although it takes some finagling to get things to fit together nicely. BW2 and BWN take place in the future, at roughly the same time that the BW characters left Cybertron. TF:CR was a break, starting a new timeline, and Micron Legend / SuperLink were likewise another new timeline. Galaxy Force, although originally envisioned as a continuation, makes yet another break in Japan, even though the US equivalent series, Cybertron, remains connected to its predecessors.

    The Animorphs, Go-Bots, and Star Wars Transformers sub-lines have zero story connection at all with the others. They are in some ways completely separate lines which just happen to have the word "Transformers" on the packaging.


  3. Why do some people compare Transformers to mythology?
    II/A/3
    Last modified 2004-Apr-08.

    Pretty much every incarnation of Transformers that was listed above has some sort of story associated with it, whether it's cartoons, comics/manga, coloring books, press releases, or even just the background information given in the toys' tech specs. Some incarnations have all of those different types of stories at once, and with very few exceptions, they don't agree with each other.

    Even within a simple, low-merchandising line like the US version of Beast Wars, you've got the cartoon's story, the story presented in the tech spec bios, the story in the mini-comic that came with the first Primal/Megatron 2-pack, the extra information provided to fans by the show's writers, and a variety of officially endorsed comic books printed for BotCon. Some of these stories fit together seemlessly, others do not.

    So, what's a fan to do? How do you tell the important stuff from the chaff? Well... why bother? Why not just take it all? Consider the stories of King Arthur that have been passed down to us from the middle ages. Even if we ignore modern retellings, there's not a lot of agreement on exactly what went on. Does the "real" legend end with Arthur sailing off to Avalon, or was he buried at Glastonbury Abbey with Guinevere? Or are they one and the same? Did Arthur withdraw Excalibur from the stone, or was that a different sword, with Excalibur later granted to him by the Lady of the Lake? Does Lancelot star in the "true" stories of Camelot, or is he just a meaningless retcon? It's all just stories anyway, but which is the "correct" version of the story? Obviously, there isn't one. There are just stories.

    That's what's a mythos is, really. It's a bunch of stories about the same general thing, but the details are different from one telling to another. Sometimes little details, sometimes big or important ones. But again, the point is that all of the stories are part of the package, and none of them are any more "true" than the others. With the proliferation of Transformers continuities -- dozens upon dozens of them -- it's not that big a stretch to look at the whole thing as a sort of modern mythos.

    There are some obvious differences, of course, such as the fact that the TF stories are written by corporate mandate for the purpose of selling toys, rather than evolving through retelling over a period of centuries. On the other hand, many of the stories about Arthur were most likely developed for similarly "selfish" reasons. I mean, really, those Glastonbury monks were awfully lucky to stumble upon Arthur's grave right when they were in need of missionaries to visit and fill their coffers so they could rebuild after a fire. And everybody knows now, thanks to carbon dating, that the "Round Table" in Winchester is a fake, but it still draws in the tourists today, and it certainly granted its original owner some sort of status or income when it was built. So, regardless of the origin of the stories, they still form a nice, mythology-like spectrum, and when it comes to discussions of the stories, that's what matters.


  4. What was the deal with Animorphs? Were they really Transformers?
    II/A/4
    Last modified 2005-Mar-30.

    Well, what do you mean by "real Transformers"? They were made by Hasbro. They said "Transformers" on the box. They shared shelf space with "real" Transformers. On the other hand, they have no story connection at all to Transformers. The Animorphs books and television series had nothing to do with Transformers, and were in fact a licensed property, unlike the rest of Transformers which is owned by Hasbro.

    In the late 1990's, K.A. Applegate's series of adventure books for young readers, Animorphs, expanded into a licensed property, with a toyline and a live-action TV series that aired on Nickelodeon. The books are about a group of teenagers who have the magical ability to morph into animals. They use their powers to fight against a group of aliens called Yeerks that are trying to invade Earth. The books were rather popular, and generally thought to be pretty good (in the realm of adventure novels written for tweens, at least).

    When it was learned that Animorph toys would be bearing the Transformers brand name, there was outrage among some groups of Transfans that their beloved toyline would be "dishonored" with such a silly extension. There were even hysterical concerns that Animorphs would be incorporated into Transformers fiction. Hasbro representatives explained that they were interested in expanding the name "Transformer" to serve as description of the "play style" of certain toys (just as some people will call any transforming toy a "Transformer"). Since Animorph toys were human action figures that turned into animals, the play style was indeed the same. However, the "Transformer" name has never been applied to any other Hasbro properties, so either this idea didn't pan out, or it was just a "cover" story. A more widely-accepted hypothesis these days is that Hasbro simply wanted to make sure they could secure shelf space in stores for the Animorphs toys, so by making them "part" of the Transformers line, they could guarantee that all the stores who were already selling Beast Wars would sell Animorphs as well.

    As noted in question [N/A] the Beast Wars Mutants toys most likely started their lives as Animorph designs that never made it to market.


  5. I'm a stick-in-the-mud who is personally offended by change. Why would Hasbro ruin my life by altering their line periodically to match market trends and remain profitable?
    II/A/5
    Last modified 2004-Apr-08.

    Because god hates you.

    I know that it can be frustrating to watch a cherished franchise develop in a way that you don't find appealing, but you've got to remember that the stuff which came before can never be invalidated. The toys you like and the stories you enjoy will always be there. Whether the story you dislike is a continuation of stories you do, or if it's a new continuity, the old material can't be "replaced". (See the above question about mythology.) Hasbro needs to stay in business, and they are well aware that the Transformers franchise is a valuable part of their portfolio. They're not going to sit on it, nor are they going to let it stagnate by releasing the same types of toys year after year. In order to bring in a new batch of kids every couple years, they need to repeatedly make things "new". Don't take it personally. And don't take out your frustrations on other fans, please. If you can't talk about your dissatisfaction without getting angry or hostile, then don't talk about it. Focus on the stuff you like instead of what you don't.




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