Phenomenological model building in M-theory has always been limited by a lack of concrete examples of compact G2 manifolds. Nevertheless, the local geometric structures giving rise to massless charged matter and gauge symmetries in M-theory are extremely well known, and have even been classified (arXiv:0804.1132). Perhaps surprisingly, there exists one particular local geometry (essentially unique) which by itself gives rise to three full families of the standard model---all living at a single point in the compactification manifold. This particular starting point is extremely constrained, and has many features that could lead to the first concrete, phenomenologically viable model in M-theory. In this talk, we will review all the essential tools required for model building in M-theory, leading up to the construction and exploration of this particularly interesting model.